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The Story

Beauty Closet is backed by a team of beauty experts.

With the vision to redefine the beauty ecosystem so consumers can achieve ultimate beauty goodness, our mission is to allow for meaningful discovery by providing relevant information and a beauty expert help desk for an easy selection of products.

Pillar #1:
Meet Safety Regulations

Safety is at the core of our business as we believe only in products that do not harm the skin. We will test out every product we put on the site, get the product formula and information deck from the brands.

Pillar #2:
Educate users

Our work starts and end with your product education to make informed choices, not trends, not gimmicks. This is committed through all our channels.

Pillar #3:
Add a human touch

To meet our mission to enable discovery, we don’t just list products, we provide consultation and advise you so you buy a product that fits your beauty closet.

Pillar #4:
Glocalising products

Our sights are set in providing solutions for the global market while understanding local beauty needs. This allows us to translate products to meet the needs of individual markets.

Beauty Closet

 Discover what you need, uncover what you don't.

Beauty Closet is an e-commerce platform that works like a virtual beauty discovery cabinet to enable you to easily update your beauty regime.

Experts on beauty and products will be readily available on the website and social media to help you discover the most relevant products for your needs and lifestyle.

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